Here’s Why Mobile Ads In Africa Are Worth $1.3 Billion
The mobile sector in African countries is growing rapidly. Consumers don’t need smartphones to access bank accounts, send money or even get medical advice, since these services are more available through regular cell phone networks.
Consequently, a market for mobile advertising via text message and other means has been developing fast – especially in a place where households may be more likely to have a cell phone than a computer.
For mobile app sales, Asia’s still the sweet spot
Asia continues to outpace the rest of the world in mobile app sales, accounting for 41 percent of all mobile app revenue in 2013 – well ahead of North America (31 percent) and Europe (23 percent), according to mobile apps research firm Distimo.
More telling, particularly for developers looking to sell their wares on Google Play and the Apple App Store, mobile app sales rose 162 percent last year within Asia as countries such as South Korea (up 271 percent), Hong Kong (211 percent) and China (203 percent) more than tripled their downloads from a year ago.
For comparison, mobile apps sales in North America and Europe only increased 46 percent and 45 percent, respectively.
“The Asian app store market is a train that can’t be stopped,” Distimo analyst Anne Hezemans wrote in the report. “Now no one can deny the enormity of Asia’s presence in the mobile app space.”
Distimo’s research concluded that the so-called “freemium” model is by far the most dominant and successful mobile app business model in Asia.
Global Mobile Advertising Opportunities: Brazil. Russia, India & China
Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion.
Brazil and Russia will be among the front-runners of this growing industry, as technology advances and large emerging economies stabilize. Meanwhile, mobile advertising in China and India will increase heavily due to expansion of the middle class.
For an overview and some tips on mobile advertising opportunities in BRIC nations click here.
FB Q4 Earnings Surge on Mobile Ad Sales
Facebook Inc. reported impressive fourth-quarter results, which reflected its growing dominance in the mobile advertising market. Mobile ad revenues were $1.25 billion, which comprised 53.0% of ad revenues, up from 49.0% in the previous quarter. Shares surged 12.1% ($6.47) in after-hours trading.
“Zacks Equity Research” take on the matter:
We believe Facebook’s solid fourth-quarter results will put the teenage fatigue issue on the backburner for some time. The company has gained significant traction in its mobile ad business within a very short span of time. This combined with the massive user base and its ability to track personal details over time makes it a formidable force in the online ad market.
Facebook Introduces Call to Action Ads and ‘Custom Audiences’ Retargeting
Facebook has rolled out two new features for direct response marketers: calls to action in News Feed ads and Custom Audiences.
The former does pretty much exactly what it says on the tin. When creating Page ads, marketers will now be able to add a call-to-action button (with one of five prompts: ‘Shop Now’, ‘Learn More’, ‘Sign Up’, ‘Book Now’ or ‘Download’) which will show in the bottom right corner of the ad.
Custom Audiences, meanwhile, offers targeted re-engagement ads based on online or in-app activity – meaning advertisers can reach users who looked at their site or app but never got as far as purchase.
Venture Capital Funding For Mobile Companies Is Exploding
VCs Go Mobile: Funding from Venture Capital (VC) firms to startups and companies in the mobile industry has never been higher, according to a new report from CB Insights. In the third quarter of 2013, VC investment in mobile topped $1 billion for the first time ever in a single quarter. Also, more investment deals were struck in the third quarter than in any other quarter before with about 150 deals. Fourth quarter 2013 mobile VC funding also topped $1 billion, and total 2013 VC funding to mobile reached over $3.5 billion for the year.
Why cohort analysis is a game-changer for mobile app businesses
There’s an arms race in mobile ad tech — and the name of the game is cohort analysis. Even though most providers now offer a solution of some sort, most are still left with the burning question: How can my app business benefit from this? Cohort analysis has been around for a while in medicine, academic research, business, and other fields where there is a need to compare apples with apples. Its potential applications in the mobile marketing world are as obvious as they are thrilling.